What are some great landing page examples you can use as inspiration for your next design?
The best way to convert website visitors into subscribers and customers is to use landing pages on your small business website. With that said, it can be difficult to know where to begin when designing a landing page.
Here are some top landing page examples from real companies, along with tips for boosting lead generation, building trust, and increasing conversions.
First, let’s explore the purpose of a landing page and how it works.
What Is a Landing Page?
Landing pages are standalone websites with one goal: generating leads.
Many landing pages offer potential customers a resource such as:
- An eBook lead magnet
- Webinar Registration
- Special offer
- Free course
Users are asked for basic information like their email address and telephone number in return.
How Does a Landing Page Work?
As opposed to typical advertisements, landing pages feature resources related to the product or industry to engage and excite customers.
The more users fill out the landing page form and claim the reward, the more likely they are to trust the brand and become paying customers.
Imagine that a company wants to sell an automation tool to help business owners automate their marketing strategies. They might create a landing page that offers a free video on marketing automation for small businesses.
We’d call that a video landing page.
If users enjoy the video landing page, they may be more likely to purchase a product from the company if they give their contact information.
You can create all kinds of landing pages to serve different goals, including:
- 404 landing pages
- Thank you page
- Squeeze landing pages
- Sales pages
- Coming Soon pages
- Maintenance Mode
- Landing pages
What Is the Difference Between a Website and a Landing Page?
The difference between a website and a landing page is its primary focus.
Most websites aim to inform visitors about what a business does and what it can offer. They will typically include several pages, such as a homepage, about, contact, and blog pages, so visitors can browse at their leisure.
Other web design features, such as pop-up opt-ins, can also distract users from your primary goal.
Rather than sending traffic in different directions, a landing page focuses visitors on one goal, such as signing up for your newsletter or buying a product.
What Should a Landing Page Include?
In order to drive leads and conversions, landing pages should contain the following elements:
- Headlines: An attention-grabbing statement that gets peoples’ attention instantly.
- Sub-headings: Describe the key talking points and draw the eye down the rest of the page.
- Compelling Copy: Describe your offering and how it solves the user’s pain points. Use lists and bullet points to make this information easier to skim read.
- Media: Use video and images to visually explain your offer and make complex information easier to understand.
- Proof: Include supporting elements such as reviews, testimonials, and social proof to increase trust and authenticity.
- Call to Action: Include several CTA buttons in contrasting colors to get users to take action.
- Signup Form: Include a signup form, registration form, or contact form (based on your needs) to collect leads easily.
- Navigation bar: Where possible, remove the navigation bar to keep users on your page.
Keep your forms short and avoid long forms that ask for too much information. You can always ask for more details later.
Check out our anatomy of a landing page post for more tips on what to include.
Best Example of Landing Pages That Convert
Now that you know how a successful landing page works and what essential page elements to include let’s look at one of the 5 best landing pages that is working well.
1. Netflix – Signup Landing Page Example
This Netflix sign up page design is one of the best examples of a landing page that converts well.
With this design, you are immediately presented with what they are offering and are invited to begin entering the page. This removes the friction around making decisions and encourages people to take action right away.
Why This Landing Page Design Works
- Headline – The benefit-driven headline captures attention instantly.
- Trust – Reassurance that you can cancel at any time removes any risk.
- Signup Form – The lead capture form has only 1 form field, making it easier for users to sign up.
- Easy access – Essential information is at the top of the page, making it easy to access.
- Persuasive Copy – Page copy focuses on benefits rather than features, which is more compelling.
- Clarity – The FAQ section removes obstacles to signing up.
- CTA – A second sign-up form at the bottom of the page to remind users to signup.
2. Constant Contact – Free PDF Landing Page
Like Zoom, Constant Contact serves a variety of industries with its email marketing platform. However, in this landing page example, real estate companies are the target audience.
Clean, simple, and straight-to-the-point, this landing page offers a free download full of tips and success stories for real estate marketing. It also includes a free trial offer for Constant Contact.
Why This Landing Page Example Works
- Powerful Headline – The headline and description clearly explain what users will get from the download.
- Persuasive Copy – The copywriting is to the point and demonstrates the benefits of reading the guide.
- Images – Users can see a high-quality PDF preview to get an idea of what it will include.
- Proof – Includes a client testimonial explaining how email marketing worked for other customers.
- CTA – The CTA button invites users to sign up for the free trial. Users are more likely to opt for a trial because there is no financial commitment.
3. OptinMonster – Sales Landing Page
The OptinMonster agency solutions sales page demonstrates all the essential elements of a high converting landing page.
Besides their on-point brand colors, they also use a variety of tactics to maximize conversions.
Why This Landing Page Example Works
- Page Sections – Different sections break up the page, making it easier to find the information you’re looking for. The header’s value proposition captures attention and leads users to the next step.
- Feature Benefits – The features section focuses on the software’s benefits.
- Testimonial slider – See what real customers think about the software.
- Images – Images and gifs demonstrate precisely what the software does.
- CTA – CTA buttons are used throughout the page, offering easy ways for users to buy.
- Live Chat – With live chat, users can answer their questions immediately.
4.Airbnb – Signup Landing Page Example
They host sign-up landing page is another excellent example of how you can make your page content speak for itself without adding unnecessary bells and whistles.
The site is simple and straightforward, and guides visitors through the decision-making process.
Here’s why this landing page example works
- Signup Form – The signup form only includes 3 fields, with optional fields hidden under a tab. This makes it less overwhelming while still allowing them to collect crucial information.
- Resources – The resources section provides all the information people need about hosting with Airbnb.
- Community – Potential customers can see how other people use the service, which can help them decide.
- Support – It’s easy to see the support available, removing an obstacle from signing up.
- CTA – CTA buttons are used throughout, providing multiple occasions to join.
15. Taboola – Free Ebook Landing Page
Providing a free ebook in exchange for contact information is a popular way to generate leads. Taboola uses this approach with its case study ebook.
It’s a straightforward landing page that clearly illustrates the benefits of reading the book, and since the book content is relevant to the brand’s industry, users will be more likely to subscribe.
Why This Landing Page Example Works
- Numbers – Using numbers in your headlines makes your copy more credible and persuasive.
- Bullet list – Bullet lists make the content easy to skim-read quickly.
- Form – The short signup form only includes the necessary form fields.
- Proof – Taboola includes statistics of how brands increased conversions with native advertising, which is the ebook’s main topic. This gives the book credibility and makes people want to learn how they achieved it.
- CTA – CTA buttons are used at the page’s top, middle, and bottom to remind users to click.
Ready to Build Your Own Landing Page?
If these landing page examples have given you all the inspiration you need to get started, why not check out GetResponse, which offers a free get started package, including instructions on how to create your own landing page? You won’t need any web page design or code experience to get started, just an easy-to-use landing page builder.