There are times when writing can inspire such strong emotions that you find yourself becoming critical or overly clever. Despite the fact that it may sound or look good to you and a few people you know, the rest of your audience may not always be on board with it. You might not get the results you want if you use a careless tone of writing. Here are some reasons why you shouldn’t be clever or critical just to write copy.
Being overly clever is seen as arrogance
You’ve probably encountered writers who are trying too hard to impress their audience. You will agree that they often seem condescending and annoying. The reader’s reaction is often, “Does this writer think I’m stupid?”.”
Instead of speaking to your audience as though they are ignorant, speak to them in the way you would to a respected colleague, and do not assume you know better than them.
Being critical can ruffle the wrong feathers
While some writing styles and topics require a critical tone, satire, for instance, is almost always critical. However, great writers still manage to inject good humor into their work, which is a sign of true talent.
In order to inform the reader about the positive and negative points of the person, event or product being reviewed, when writing reviews, you must also be critical. Your write-up will be easier to read if you can phrase your sentences well, even if you are being critical.
Be like Shakespeare
Rather than confronting the issue upfront with cleverness and criticism, find ways to describe, illustrate, critique, or opine instead of using rhymes or iambic pentameters. You can add words, omit some, use metaphors and other tricks of the language. The key here is to produce a well-written piece. Just don’t overdo it, or people will know you’re trying to be clever.
Avoid strong language
Some writers are unable to help using strong language when trying to criticize something, even if it’s not intended to be offensive.
There are many writers who use strong language in order to prevent boredom in their readers. However, this strategy often backfires because not everyone appreciates strong language. only in B action movies and street fights. If you use strong language out of context, your readers might think that you are either trying to be clever or being overly critical.
Occasionally, a writer may even use strong language to avoid boredom in their readers. However, this is often counterproductive since not everyone appreciates strong language.esses exactly what you want to say using well-chosen words. You’ll gain more respect for it.
Use humor instead
Consider appealing to your readers’ humor instead of being clever and critical when writing copy. Some of the best writing ever produced expresses opinions and ideas through humor, even on serious topics. By doing so, you will be able to explore a different side of your subject and provide your readers with a new perspective.