Starting a business is an extreme challenge. You may think you have everything planned out, but roadblocks always emerge. As an entrepreneur, finding the right tools — and a solid team — makes the difference between surviving those setbacks and getting derailed by them.
From building your brand to engaging clients, the right tools increase productivity, free up time, and deliver a better customer experience. Here are the three core tools Rob uses every day to run his online business.
1. Domain Name and Hosting
Every online business starts with a domain and hosting. GoDaddy is a solid starting point for domain registration — great reputation, easy search, and strong customer service. For hosting, HostGator offers a beginner-friendly dashboard that is straightforward to set up and navigate.
These two form the foundation of your online presence. Get them right from the start.
2. GetResponse — Email Marketing and More
Email is non-negotiable for online marketers. GetResponse handles everything: email campaigns, autoresponders, landing pages, funnels, and even webinars. It is relatively inexpensive, and there is a free tier to get started with no upfront cost.
If you want a full-featured platform that grows with you, this is the one to start with.
3. BuildRedirects — Link and Click Tracking
BuildRedirects is click and conversion tracking software built for marketers. Whether you are an affiliate marketer, email marketer, blogger, solo ads provider, or small business owner — this tool gives you control over your links and tells you exactly what is working.
Knowing where your clicks come from and what converts is what separates guesswork from a real strategy.
The Bottom Line
These three tools cover the essentials: your online home (domain + hosting), your communication engine (GetResponse), and your tracking layer (BuildRedirects). Master these and you have a solid foundation to build and grow from.
Affiliate Disclosure: Some links in this post may be affiliate links. I may receive a commission if you make a purchase after clicking them, at no extra cost to you.