Tag: how to write better copy

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Writing Copy? Why Grammar Isn’t Everything (And What to Focus on Instead)

Grammar matters, but it isn’t what makes copy convert. Learn what to focus on instead so your writing stays clear, engaging, and actually gets results.

While it sounds like a contradiction, writing high-converting copy isn’t just about perfect grammar. To create truly exceptional content—the kind that readers actually finish—you must balance technical accuracy with engagement and value. Whether you are writing a blog post, a news story, or a press release, here is why you should prioritize substance over syntax … Read more

5 Ways to Write Better Copy by Avoiding the “Cleverness” Trap

by Robert Clever

Sometimes, a writer gets so inspired that they fall into the trap of becoming overly critical or too “clever” for their own good. While it might feel good to write, your audience might find it alienating or confusing. Using a careless or condescending tone is the fastest way to lose a reader’s trust. Here are … Read more