We only get one life to live. Why should someone else decide how many vacation days you get or what your time is worth?
If you’ve tried those “Make Money Online” programs and failed, you aren’t alone. I’ve been there. A few years ago, I lost almost everything. I had my car and my belongings, but I couldn’t pay the rent. I know the taste of desperation.
Through that struggle, I found a mentor who taught me a hard truth: If your own passion isn’t profitable, follow someone else’s.
The Problem With “Follow Your Passion”
The advice is everywhere, but it’s flawed. Sometimes your passion has no market value. Sometimes the market is so crowded you’ll never be heard. Or, perhaps you simply haven’t found your “calling” yet.
If you have an entrepreneurial spirit but no “burning niche,” don’t wait for inspiration to strike. Instead, become an Enabler.
How to Build a Business Around Other People’s Passions
Being an enabler isn’t about stealing ideas. It’s about identifying a group of people who are passionate about something and removing the obstacles in their way.
To build a successful business as an enabler, you must:
- Identify a Large Market: Find a group of people already spending money on their passion (hobbies, professional skills, health).
- Spot the Gaps: What is frustrating them? What equipment is too expensive? What information is hard to find?
- Be the Solution: Build the bridge that lets them pursue their passion unimpeded.
Examples of the “Enabler” Model:
- Community Building: Creating a unique platform for enthusiasts to connect.
- Resource Accessibility: Making necessary tools or information more affordable and easier to find.
- Problem Solving: Improving an existing product that everyone in that niche uses but complains about.
Why There Are No Shortcuts
You can’t just throw a product at a niche and expect it to sell. Even if it isn’t your original passion, you must develop an “expert’s understanding” of the market. You need to know what they value, what they fear, and what they are missing.
This requires an investment of time and energy. But here is the secret: Success is contagious. As you help others achieve their dreams, their passion often becomes yours.
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